The big thing about Dixies BBQ is this super special hot sauce called "the man". Typically, the owner walks around with a pot of sauce, asking if you've met "the man". If you haven't then you get one tiny drop from the end of a single tine of a fork. The idea is: it's hot.
dave's insanity. Maybe it's home made, maybe it's purchased and dressed up, but the theory is identical. It's tomato paste with pure capsaicin extract mixed in. If you haven't encountered it, there are two things you need to know about Dave's. 1) the extract makes it hotter than hot peppers. 2) it tastes like ass. The same applies to "the man".
So, as gimmicks go, it'll work on me the once.
But if I'm not going back for "the Man", am I going back for the BBQ? In a word, no. It wasn't really any good. Average at best.
Also, the atmosphere is extremely uncomfortable. You wait in line forever, then you finally get into the kitchen and you find out why. It is run as a model of micromanagement. There's this huge lady sitting at the cash register directing nearly each movement of everybody else in the place. "Cook, you will make two pork rib plates. Now put them there. Now make three 520s. Line them up next to the other orders. Now stop. Now make two potato salads. Stack them, no, on that counter..."
And for some reason, they arbitrarily group 5 or 6 orders together before they hand them out. So you've paid, your order is sitting there a foot from you, and you're expected to wait for the 5 suckers behind you. Bah.
To cut a long story short, I don't expect to be visiting Dixe's again anytime soon.