Yes yes, by now you've all heard about the "new dominos" turnaround with the real people and the endearing honesty. It's all very exciting. There's the pizza configurator*, the progress bar, and oh yeah, they changed the formula. So is this new coke, nacho cheesier doritos, or a toasted subway sub?
The big question is, should we compare New D to Old D, or new D to Other Pizza? New Dominos v Old Dominos is a pretty easy challenge. It's like shooting pizzas in a barrel. And, not surprisingly, New D wins. Compared to Pizza Hut or mall pizza it does pretty well. But we're still in the range of pizza I'd never eat.
On the other hand, New D v Any Other Pizza You Might Actually Enjoy Eating is not such a cert. In fact, it's an obvious failure. Still crap. I don't even know why I spent so many words on this build up. It's sommat like 6 bucks for a large pizza. How can that every be good?
*Is this just a Lucent term, or do people know this?